Sketch + Sip is a self-initiated concept project exploring brand identity for a café built around one idea: creativity and coffee belong together.
The project required a full visual identity system adaptable across packaging, menus, merchandise, and promotional materials.
Project info:
Café branding tends to go in one of two directions, either overly minimal and cold or quirky and inconsistent.
Sketch + Sip needed an identity that felt genuinely warm and creative without sacrificing clarity or scalability. The brand had to work as hard on a coffee cup as it did on a poster.
Problem:
Sketch-inspired illustration was paired with structured, confident typography to balance expressiveness with usability.
A warm palette of deep teal and burnt orange was chosen to reflect both artistic energy and the comfort of café culture. Modular graphic elements ensure the system stays flexible and recognizable across every touchpoint, being anchored by the core message: "Creativity needs to be fueled."
Design Intent:
Insight:
Creativity seems far-fetched in everyday life, yet it is ingrained in everything we do.
The people who visit spaces like this aren't looking for a gallery; they're looking for permission to play. A brand that feels too polished would undermine that.
The visual language needed to carry a sense of spontaneity while still feeling considered and trustworthy.
Outcome:
The result is a cohesive, scalable brand world that feels playful yet grounded and expressive enough to capture the café's creative spirit and controlled enough to build lasting recognition.
The identity supports both the in-store experience and a strong visual presence beyond it.
Logo Identity
Print Design
Brand Identity
Typography
Motion Design
Illustration
Apparel Design
Graphic Design