SKETCH + SIP

Sketch + Sip is a café concept built around a simple idea: creativity and coffee belong together. The space invites visitors to draw, sketch, and explore while enjoying high-quality coffee in a relaxed, welcoming environment.

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The identity was developed around the core message “Creativity needs to be fueled,” positioning coffee as both a literal and symbolic catalyst for expression.

 

The visual language balances expressive, sketch-inspired illustration with structured, confident typography to ensure clarity and usability across touchpoints. A warm palette of deep teal and burnt orange reflects both artistic energy and the comfort of café culture, while modular graphic elements create a flexible system adaptable to packaging, menus, merchandise, and promotional materials.

 

The result is a cohesive and scalable brand world that feels playful yet grounded, expressive yet controlled—designed to support both the in-store experience and a strong, recognizable visual presence beyond it.