LABEL REDESIGN
Before the redesign:
After the redesign:
A complete label redesign for Old Town Brewery’s two core products: Drunken Swan (Pilsner) and Thirsty Fish (IPA). The existing labels relied on generic, low-quality internet-sourced illustrations and inconsistent typography, resulting in an unrefined and amateur brand perception.
The objective was to elevate the visual identity while preserving the playful personality of the beer names.
The redesign introduces bold, custom illustration paired with structured typography to create a strong shelf presence and a cohesive brand language.
Each beer maintains its own character while belonging to the same visual system:
Thirsty Fish (IPA) being dynamic, expressive composition with fluid motion and vibrant teal tones to reflect the bold, hoppy profile.
Drunken Swan (Pilsner) being playfully dramatic yet cleaner in tone, using warm amber hues to reference the crisp, golden style of the beer.
The illustrations were designed specifically for the brand, replacing the previous generic imagery with distinctive, ownable visuals.
Beer Label redesign for Old Town Brevery - Skopje